There is nothing more satisfying than encouraging new bloggers and empowering others to take the leap and start their own blogging journey.
Unfortunately, one of the most common questions I receive about blogging is “Why don’t I have many readers?”
Here’s the sitch, even though there isn’t a one size fits all formula to make a site successful, there are usually a few telltale signs that you can take to retain your current readership base and improve your blogs quality.
No worries my loves, you don’t need to watch your readership slowly fade away.
You can take a pro-active approach to garnering and growing your fan base by correcting these five simple problems.
Let me know if any of you believe you have these problems in the comments below and if this article helped you out at all please share it on Facebook, Pinterest or Twitter.♥
♥ Emma Rae Thomas + The Poor Little Blogger Team
5 Honest Reasons Your Blog is Unsuccessful
1. Your content is not valuable. Readers are searching for an industry professional’s point of view. If you are only recycling the same information that they can get on any other blog then they have no purpose to visit your site. Make sure your articles are written in plain English with a clear guiding voice throughout. Your readers are your friends, talk to them like you would talk to anyone else you care about in your life. Provide helpful information on topics relevant to your niche that will keep your readers coming back for more.
2. You are recommending bad products. Do your due diligence before recommending a product on your blog. Ask yourself, if you weren’t going to make a commission off of this product, would you still take the time to recommend it to your readers? If the answer is no, then don’t recommend it now. If the program that you’re affiliated with provides poor customer service, has a bad reputation, or fails to work as promised, your customers will be angry with you for providing them with bad information.
3. Your photos are terrible. Boy do I know something about this! My team and I just spent the last 3 weeks redoing every single photo for my personal blog PrettyasPie.com. Though my photos weren’t the worst thing in the world, they definitely weren’t a good representation of my personality or our brand. Photos are usually the first thing that you see on an article. If you are a food blogger, it is a necessity to have appetizing photos to draw your readers in. If you are a decor blogger it is essential to have beautiful photos for your readers to explore. Some industries such as news or advice can get away with not having a lot of images, but you absolutely need those photos to be high quality and well branded.
4. Your website is dated. Websites have evolved so much over the last 10 years. What was modern in 2006 *Cough, Cough, Facebook* (much like that joke) probably looks dated and old in 2016. If your site’s style is scaring away your readership, it’s probably time to Backup your files and put on a pretty new template. Sometimes a facelift is all that’s needed to revitalize an old site and get readers interested again.
5. Your URL is complicated. There is nothing I hate worse than going to a .blogspot or a .wordpress.com blog that is trying to tell me how to live a higher quality of life. Would you go to a dentist with bad teeth? How about a hair dresser with friend ends? Even if blogging is only your hobby, it can be hard for users to take advice from someone who won’t even pay the 12.99 per year for a domain name. If your readers cannot remember how to get to your website, your URL is likely to blame. Choose a domain name that reflects your websites topic and your niche. The less complicated your name is, the more likely you will be found and shared on the web. This change alone will give you a more professional and polished image to your peers, readers, and competition.