I’m so excited for week 3 of our Double Your Blog Traffic in 30 Days Challenge!
Today’s topic is about photos.
Photo’s are the bread and butter of your blog and without them it would be hard to get any traffic at all.
There are quite a few techniques where you can use your blog photos to drive more traffic, but today we’re going to talk about Photo Loading, Long pins, Cover Photos, selfies, food pics, product endorsement, and general engagement to provide a better user experience for your readers and attract more traffic.
Let me know if you have any questions in the comments below!
♥ Emma Rae Thomas + The Poor Little Blogger Team
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How to Double Your Blog Traffic in 30 Days Lesson Number III: Believe in Your Selfie
Photo Loading: The more photos you have in an article, the more likely you are to have those photos pinned or shared by someone on social media. Photo loading is the practice of putting in extra photos, e.g. Infographics, quotes on pretty pictures, memes, etc., for the purpose of having someone pin and share them. A common way for food bloggers to photo load is too take preparation shots and include them in your recipe post, as well as taking multiple staged shots of you completed dish. Decor bloggers can emulate this by taking before and after shots of a project as well as step by step shots during the process of making your craft. If used correctly photo loading will absolutely drive more traffic to your website.
Little Tip: Make sure that your photos are clear and high quality. No one wants to pin or share an ugly, grainy photo.
Long pins: Long pins are specially made photos that are tall and thin, specifically for the purpose of being noticed on Pinterest. Pinterest’s feed design ensures that the longer your pin is, the more exposure it will get. Because the horizontal width of the pin is limited by Pinterest’s display constraints, a wide but short photo is going to have a lot less room to be displayed than a tall thin photo. Naturally, as people are scrolling by, if the pin flashes by quickly, they are less likely to click on it than if the pin scrolls by for a large period of time. For great examples of this, just scroll down through your Pinterest feed as though you are browsing and see which pins stand out to you. More than likely, the ones that you stop and take notice of will be the long pins.
Little Tip: Try combining several of the photo’s of your post above and/or below a banner title for a simple long pin, with clean lines that will really stand out in your readers’ feeds.
Cover Photos: Because you’re trying to draw in more traffic by having your photos in your articles using a cover photo is not only giving you an additional photo in your article but also giving you an easy way to consistently brand your articles and site. Cover Photos can be made in Photo Shop or with editing software, but a free way to do it is with a collage maker or using paint.net. Always Put the Title of the article on your cover photos, as well as your url to allow other people to recognize your sites brand quickly and easily.
Little Tip: Try creating collaged cover photos using free internet tools to attract a niche audience.
Selfies: While it is absolutely true that you are representation of your brand, unless you are a beauty or fashion blogger it is unprofessional to post pictures of yourself in your blog’s social media feeds. Focus on sharing information that is pertinent to your blog’s niche, and save the selfies for your own social media sites.
Little Tip: To drive even more traffic to your site, also share your blogs posts in your personal social media feeds.
Food Pics: If you are a food blogger, Beautiful food Photography is essential for the survival of your blog. The same goes for craft and DIY bloggers. Taking a photo with a high quality camera and lens can mean the difference between having your blog posts shared and discovered and never taking off. Investing in great equipment now can make this process easier in the long run. I use a Nikon D 3300.
Little Tip: Great natural looking lighting is essential for all photography. Try to take your photos in a well lit room when the sun is at it’s brightest.
Product Endorsement: When endorsing a product on your blog, or in your blog’s social media feed only choose products that are relevant to your readers. Making a weekly list of your favorite things to share on your blog (like I do with Emma’s Picks) is a great way to earn affiliate commissions and have beautiful photos, that you don’t have to take. appear in your article and drive traffic to your site!
General Engagement: Whenever someone comments on your photos on social media, respond to them by tagging them in a comment on the photo that they commented on and returning the favor by commenting on one of their photos. This drives user engagement and builds brand loyalty among your readership.
Little Tip: Always be genuine in the comments that you leave on your reader’s photos as it can come off phony if you don’t use the tone that you use consistently in your blog.
What’s Your favorite way to Drive Traffic using Photos?
Stay Tuned Next Thursday for Week 4 in our 4 part series, If You Can’t Beat ’em!
Week 4: If You Can’t Beat ’em– Linking, Blog Rolls, Link Parties, Interviews, and Sharing Readership; What it is, How to do it correctly to provide a mutually beneficial relationship, and Proper Linking etiquette.