One of the most popular questions I get asked about blogging is “How Do I monetize my blog?”
While there is no one size fits all solution for every blogger, there are so many ways that even new blogs can earn a little cash while continuing to grow, that we decided to assemble a list.
Whether you are a popular site or the new kid on the blog, we’ve found some solutions to work for you, while you work on your business.
What’s your favorite Monetization Strategy for Your Blog? Let us Know in the comments below, and Please share this article on Twitter, Facebook, or Pinterest if you found it helpful! ♥
♥ Emma Rae Thomas + The Poor Little Blogger Team
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10 Proven Ways to Monetize Your Blog
Paid Content – Have a lot of valuable information to offer in a popular niche? Paid Content might just be your bag. It’s not uncommon to hear this method referred to as “freemium” content, indicating a structure in which readers are given certain articles or snippets free of charge, but have to pay a monthly fee in order to gain full access to all of your site’s content. Freemium models are great for bloggers in a space where readers are consistently learning new information, professional skills, or insider techniques that would otherwise be more time consuming or too hard to find elsewhere.
Services Offered – Your niche is your specialization, and something that you know more about than the average person. Use this to your advantage, and offer that knowledge to others in the form of a service. Things like planning travel or weddings, helping with web development or SEO, or even offering design services or cooking classes are things that may mystify others, allowing you to charge for your expertise.
Product Sales – If your blog is focused around things like DIY or being a maker, there is a good chance that you have a number of projects that you have done for your blog that have left you with creations or products that could easily be sold. Ad a link to your store to an Etsy or eBay store where you can sell your wares to make some extra cash and get a little more mileage out of those projects.
Affiliate Programs – For blogs with a focus on other people’s products, like fashion, beauty, or home decor blogs, affiliate programs are a great way to make cash off of the products that you are already reviewing and showing off. There are a large number of affiliate programs that you can get into on the web, and some are more challenging to join than others. Share a Sale, CJ, and Pepperjam are all excellent choices, and will provide you with a massive repository of affiliate companies to work, including a lot of big name brands.
PPC and CPM Advertising – These are two of the most popular types of advertising as they are exceedingly easy to implement on your site. PPC, or Pay Per Click, advertising is provided through systems like Google Ad Sense that can route the ads related to your readership’s interests to the site, and pay you a certain amount per time that the ads are clicked on. CPM advertising is the Cost Per thousand impressions and is is similar, with the biggest difference being that you are paid based on impressions (or page views), rather than for clicks.
Paid Advertising Slots – If you’re looking to have more targeted ads, then it is worth while to sell some ad slots to companies in your niche. Reaching out to these advertisers can yield some results, but it’s best to also provide a link on your site to your press-kit, listing your prices for ad slots. As your readership grows you will see companies beginning to reach out to you about the possibility of advertising on your site, so it’s good to check out your competitors pricing and figure out your own pricing structure early on.
Paid Posts – In a similar vein to the paid advertising slots, paid posts are another way to make some money from the companies you are most likely already blogging about. These are reviews, or features on products or services that you are paid to write by the company offering the items. This is an area that can be quite lucrative, but comes with several pitfalls, most notably that there are legal items you will need to read up on to be sure that you have properly disclosed to your readers that you are writing a paid post. Another trap to avoid is writing positive reviews or features that you don’t personally believe in, as driving your readers to products or services that are sub-par can lead to you making some money, but losing a large portion of your readership. Always be as transparent as possible with your readers and never recommend a product that you wouldn’t use yourself.
E-Books – You are already writing your blog, why not compile those writings into the form of a book? (I’m totally doing this, so if you want a free copy when it comes out on May 1st just sign up for our newsletter… or pay full price later on : p) The time and research that you are already putting into writing your blog can allow you to quickly and easily create a book on your chosen topic, and while in the past getting a book to print would mean time finding a publisher, and going through editing, e-books can be published through channels like Amazon in an incredibly short period of time. This makes both publishing and distribution of your book far easier than it once was.
Tutorials & Guides – Similar to the E-Books, tutorials and guides can easily be written using your existing knowledge base, and as an added bonus, you can always create blogs and guides on how to be a blogger in your industry, or even just in general. No matter what your niche is there is someone out there looking to learn more about it, and if you can provide the knowledge that they are looking for, then many of them are willing to pay a price for access to that knowledge.
Get Sponsors – Host an event and look for sponsorship. There are companies out there who will be willing to sponsor anything from public speaking events to a weekly video or podcast for nothing more than the publicity it brings them to be associated with the event. This is another great thing to list in your press kit, as it is another space that companies will begin reaching out to you about as your readership grows.