Once you’ve decided to write your own blog it’s time to figure out what you are going to be writing about, and who you are going to be writing to. This is going to be your blog’s niche, the part of the online market that you are aiming to appeal to. There are a nearly infinite number of niches out there, and one of the greatest parts of the internet is no matter what you plan on writing, there is someone out there who is interested in reading it. While it might be tempting to write about whatever strikes your fancy on a day to day basis, people are usually interested in reading about something specific, either because it is something that they enjoy or something that they are having issues with. Having a blog with a searchable niche will make it easier for your target audience to find your blog, and more likely that they will become repeat viewers. So how does one go about finding their own niche? A few simple questions, a little thought, and a little work will have you blogging away in no time.
How to Find Your Blogging Niche
Choose A Topic You Are Passionate About – Think about the activities that you love to do in everyday life, and see which of these you are most interested in. Is it a topic that others are interested in as well? You are going to be spending a lot of time doing what you blog about, so it’s important that you like it (so don’t make a cooking blog if you hate to cook since you will resent all those hours spent in front of the stove). Having a topic that you enjoy will make it easier to write about, and ensure that your posts are more heartfelt and genuine, which your readers will appreciate.
Pick A Topic You Love To Write About – Just enjoying an activity isn’t enough to ensure that your writing is good. Some things are fun to do, but taking or writing about them just doesn’t carry the same amount of enthusiasm. If you have ever started telling a story about something that seemed exciting or funny at the time only to get to the end and realize that it was something that has to be experienced for others to understand, then you know that some topics making for more interesting conversations than others. Think about how you would tell someone else about the topic you have chosen, and how it would sound to them hearing it. If you have picked a theme that is just as exciting for your audience to read as it is for you to write then you have a good subject.
Think About Your Tone – Now that you know your blog’s topic, it’s time to think about the tone of voice that the blog is going to take on the subject. Is it going to be serious? Silly? Different themes will lend themselves better to different tones, so put some thought into how your writing will sound to others. This helps you figure out what niche you are going to be filling since people read funny blogs for different reasons than serious blogs or informational pieces. Look at the blogs available to readers currently on your chosen topic, and see what works well, and what doesn’t. Remember that your niche will be easier to thrive in if there is less competition, but that if there isn’t already a large number of writers in it, there may be a reason, so always think about how your blog is going to read.
Get Out There And Start Writing – You’ve found a topic that you love, and will be fun for your fans to read, you’ve decided on a tone for your writing, what’s left to do? Get out there and start writing your first posts of course! Now that you know what and how you are going to blog, you’ll need some feedback to see how your ideas will play within the community. The only way to get that feedback is to put those ideas out into the world. At first, you are likely to get pushback since you are a new voice, and blog writing is a little different than other forms of writing, but as you get used to it you will get a better idea of what you like and don’t like about your writing, and what your audience enjoys and dislikes about it. Be sure to start keeping track of metrics and statistics now to see where you are strong and weak.
Don’t Be Afraid To Make Adjustments – Once you get into the swing of things and figure out what you want to blog, and what the community wants to hear about you can settle into a more standard routine, but be sure to keep any on those metrics, and evaluate yourself honestly. Most blogs don’t start off in the same niche that they get big in, so don’t be afraid to make some changes if you aren’t doing quite as well as you had hoped. Keep watching your numbers and making adjustments until you are happy with your blog and the community is happy as well (you will never make everyone happy with you since this is the internet, so don’t stress out if you are still receiving some pushback within the community).