Okay, so a few of you have written into us lately asking about what to do when you are just starting out and have low traffic.
Even though there are absolutely things you can do to raise your readership and drive traffic to your blog, there are also things that you should be doing during your low traffic times to ensure the quality of your site when traffic is good.
Here are a few of my favorite recommendations for unknown bloggers while you are working on growing your readership.
Let me know if any of these tips work for you in the comments below and if this article helped you out at all please share it on Facebook, Pinterest or Twitter.♥
♥ Emma Rae Thomas + The Poor Little Blogger Team
P.S. As a special treat to my Poor little Blogger and Pretty as Pie Readers if you want to reserve a free copy of my ebook (Get The Look: The Essential Guide to Making a Beautiful Blog with Badass Branding ) for yourself, make sure to sign up for our free weekly Newsletter on or before April 30th (look in the sidebar for the “Join the Party” box) to have it delivered to your email the moment it hits the proverbial shelves on May 1st… ♥
Making the Best of Low Traffic, How to Maximize Your Potential
A Handyman’s Haven – No Traffic? No Problem! Now’s the time to fix all those little issues before they stack up and become big issues later on down the road. Take a look at things like page load times and page links. Check out the site’s flow and make sure it’s directing your users where you want them to go. These issues might all seem like simple issues now, but trying to fix them later when heavy traffic limits when you can work on the site without damaging the user experience will be an enormous pain for both you and your audience.
Less Traffic “Mo” Money – Not every monetization method requires you to have a million views a week, and in fact, some methods of monetization revolve around the personal connections you can forage when you have a small audience. First, focus on bringing the content that your blog has up to a high level of reputability. Make sure your content provides good information that is useful to those who read it so that you can forge a trusting relationship with the readers you do have. To monetize a blog that is smaller and has less traffic, try implementing high-value monetization methods like affiliate links, services rendered, and eBook sales.
Bulk Up to Get ahead – Now is the time to build up your content so that you have a large backlog of articles. Take the time to do a lot of writing and try to bulk up your backlog of high-quality articles. Having a few posts is enough to get readers to visit once, but to get repeat traffic you will need a backlog that gives readers something new each time they come to site. While you have a low flow of traffic, you have time to get a backlog written rather than worrying about the constant pressure that you will experience when you have a high flow of traffic (high traffic means a ton of time spent on things like social media). Taking a little time out now to make sure you have a backlog will save you a ton of headaches later on when the traffic starts rolling in.
Catch of the Day – While you have low traffic flow, now is the time to start building relationships with your readership. Use a popup, or forms on your site to gather emails for a weekly newsletter, communicate with your readers through the comment section and social media, and take some time to build goodwill and plant the seeds of a community among your early audience members. Having a strong, dedicated community already in place as you start getting in serious readership can make building a much larger community so much easier when the time comes, and a little loyalty now can ensure that you have a thriving readership for years to come.
Find Your Voice – It’s so easy to just copy what every other blogger does in hopes that it worked for them, it should work for you, but in the long run, that strategy will fail. Use this time to find your true voice, so that when you finally do get subscribers and regular readers, they will always have a consistent experience at your site. Try to use some analytics systems now to see what is driving the viewership you do have currently, and see what they like and ignore. Finding out what works well for you and what doesn’t can ensure that you have better content to offer further down the road.